Why blogging? Benefits of business Blogging 

BUSINESS BLOGGING

what is a blog?

Blog

The word blog is accommodated with the words Web+log, which means a sequence of content entries on an internet site. Blogs is a website they offer to write articles, videos and photographs that are to be published on online platforms.  

What is meant by business blogs?

A business blog has an advertising channel that enhances online visibility, logo recognition, blog subscribers and helps to grow small businesses. Business blogging helps our business out in front of people who are looking for your products on the social media.

Examples of business blogs:

·       Media Bistr

·         Priceonomics

·         Threadless

·         Grammerly

 

How do you start a business blog?

These are the following steps to creating a successful business blog.

·         choose a blogging platform. 

·         Decide a platform theme.

·         Register a domain name.

·         Buy a web hosting.

·         Create unique content & start writing.

Why should I have a business blog in the digitalization world?

Having an online platform is essential for a successful business. To promote the product, we want to do blogging, which will lead to the marketing of our products. People use the most common way to find a product is by using a search engine. Then, if you want your website as strongly used as possible, then you should use useful content materials on your website. If your content has informative and attractive articles, then you may additionally locate that other sites might also select to link to it. Hence, if a reader takes interest in a particular piece of blog, then it will be shared on other social media channels.

 

Benefits of blogging for business:

 

• It enables you to force the traffic on your site.

These different types of ways people find your websites. Some people type your name into their browser but this audience already knows you. Everyone wants more traffic on their blogs. So emails are used to increase the website traffic, but it will be considered illegal and much more expensive. You could pay for a run to increase the traffic on your site. It’s also expensive but, traffic is more engaging. The best way for more traffic is SEO (search engine optimization).

• Support to convert traffic into leads.

Now, after having the traffic on your sites, you have the opportunity to convert your traffic into leads. Every blog post generates new  leads and just add a leads, generating call-to-action. These calls-to-action lead to things like free ebooks, whitepapers, fact sheets, webinars, trials, or basically, any content material for which someone would be ready to exchange their information. 43% of companies have acquired a customer with their blogs.

• How traffic to lead conversions works; 

 

·         Audience comes to website

·         The audience sees call to action button for a bonus.

·         Audience clicks call to action button which have a form for them to fill in with their information.

·         Fill out the form, submit your form and receive the bonus.

• You can reuse your blogging Material.

Blogging helps your business to grow because you use your blog on social media like Twitter, Instagram, LinkedIn, Facebook, YouTube, which helps expose your business to those people who do not know yet.  So, instead, of making new content for the new brand on social media, your repository content will help to promote the new brand.

• It takes long term results.

The best business blog could be effective for long term results because valuable content generates more traffic on their site and helps to build a relationship with the digital world. A great informative blog post which you wrote about for customers deals like discount and sales, and offered for customers  from salesperson side that’s will be leaved a great impact on  results.