8 Tips how to drive traffic  to your website

Drive Traffic

It’s fundamental to develop strategies to make your brand stand out, bring people to your website, focus on your target audience, and create ways to convert them into customers.

Even during the most uncertain times of economic downturns or a sudden surge in cases of COVID-19, it’s not uncommon for people to start looking for new ways to find work again, pay the rent, buy groceries, or just spend time with their kids. People are finding more comfort by shopping online than they were before the coronavirus hit. When you create the right strategy, you can be sure that even though it may feel crazy to spend all day in front of a computer screen in order to sell something, the results can be amazing.

If you’re an eCommerce owner you know how vital it is to have traffic coming from everywhere. So, what do you need to gain traction?

1. Build up your email marketing campaign

Email marketing

Building an email list has been one of the most important parts of your marketing efforts. This could either happen organically or through trial marketing strategies. The way you decide to build up your subscribers will depend on your objectives; whether this is generating leads or sales. If you wanted to increase sales, then you would likely think about targeting as many emails as possible for your mailing lists. In contrast, if you needed to generate leads, you would probably want to focus on using the first 100 leads that sign up for your mailing lists and building awareness by working on newsletters and content marketing campaigns. While you might want to rely on more traditional email tools like Mailchimp, WordPress, and similar ones, there is nothing stopping you from automating those processes so that you can save time and money. You can use these platforms however you choose!

2. Focus on improving user experience

USER EXPERIENCE

When users first see your page, they might be distracted by other things on your site, such as a popup ad. Or maybe they scroll past it without reading the whole article, or click elsewhere in the same spot. But if they stay on your homepage, they are still looking at your products and might miss out on a great deal in the next category. At launch, you don’t want to waste any more time on unnecessary ads since they aren’t going to move users to another spot. When you optimize your product pages with good UX design, users won’t notice it. They would only notice the value you’ve delivered from the purchase. For example, you would probably want to keep tabs on how a particular product is used and how frequently it's being used. On top of that, the interface of your main site should also be easy to use such as a landing page, social media sharing buttons, navigation menus, etc.

3. Optimize your site speed

OPTIMIZE SITE SPEED

The world’s population is constantly downloading new software and changing habits on various devices. Nowadays, we live in the world of mobile app downloads as well. You can be assured that your site needs to load fast and easily. When your site loads slow, it takes longer for your visitors to look for information, interact with different sections, find relevant links, find items, etc. On the flip side, poor loading speeds lead users to give up and abandon your offer. Make sure this doesn't happen. Also, optimize your images, content, and videos to improve visual appeal. With optimized loading times, you can ensure that your site can reach millions of viewers and engage them throughout every stage of the purchase process.

4. Keep the design theme simple

SIMPLE THEME DESIGN

When it comes to creating your brand and its aesthetic, you want to avoid adding too much design elements. Instead, try keeping things very basic and minimalist. That means choosing a few themes that reflect your business and have no fancy designs – as little as possible. A good theme will allow you to build the foundation of your entire store, but it shouldn’t impact the overall look and feel. Remember your goal here shouldn’t be to add anything but instead to showcase the type of services you provide in the most appealing format. We suggest following popular design trends, especially free-vector and free-flare designs for your branding.

5. Be friendly and efficient with technology

FRIENDLY & EFFICIENTLY

Having high tech features is an obvious priority for the modern generation nowadays. As people become more connected, their ability to access services and work remotely makes them realize the importance of having internet security and protecting personal data. Having a password manager, virtual private network, web hosting, etc. on your system ensures that your site stays secure and protected. And since you’re making sure that your customers can find whatever they want, they are less likely to end up disappointed.

At E-Store-World, we recommend building your IT infrastructure to match the demands of today. Since they’re now more remote workers who need reliable backups and servers. There’s a service called “data protection server” where you can add the hardware layer such as VPS, dedicated servers, or cloud computing, depending on your budget. Since it’s an industry standard to run your own servers, it’s worth doing it and saving yourself the hassle. Other benefits that you can enjoy by running your own servers include 24/7 virtual support and maintenance, automatic upgrades, and extra storage space so you can run multiple websites on your account.

6. Add unique content

UNIQUE CONTENT

When it comes to publishing your blog posts or content pieces, there are lots of options – from Google Drive to YouTube videos. Not everybody wants to write their articles with the latest technology, so you should consider offering your readers a different option. By producing unique content (content pieces), they would probably find it interesting and engaging. Plus, when content pieces become viral, search engines like Google will prioritize your site and rank your site higher in searches. Once again, it doesn’t matter which platform you choose to publish your content on. What matters is that you create content that is worthy of reading.

7. Use SEO tools

SEO TOOLS

Every digital entrepreneur knows how valuable SEO is. It helps them establish their brand. Besides boosting organic traffic, SEO can actually drive traffic to your site. Search engine optimization plays an incredibly important role here and is crucial. You need to know how SEO works and how to optimize your website for maximum visibility in the search results.

8. Create strong social media accounts

SOCIAL MEDIA ACCOUNTS

Social media is currently undergoing massive changes and everyone is trying to figure out what works best for them. Although there is no universal answer to it, you can use some effective strategies and apply them to your Instagram handles, Twitter handle, Facebook page, LinkedIn profile, or Tumblr account. Social networks are extremely powerful tools. From getting targeted social mentions to promoting specific contents to driving traffic to your site. Many businesses have gotten stuck on unproven ideas of what social ads and promotions work and where do they go wrong. However, through extensive research and experimentation about a niche, you can create successful campaigns that can take your business to the next level.

Since the pandemic hit us, there are so many questions in our minds every day. Do you have any idea of solutions to such problems? Can you help someone out or solve their problem? How can you serve a person a better solution? How to start this business or that project? All of the above questions are starting to arise in more and more people’s minds as people continue to adapt to the unknown. Therefore, it’s becoming increasingly important to think about how to help individuals by providing useful suggestions that might be helpful. Think like a customer. Helping a fellow user by suggesting the company name and logo or telling them about your personal recommendations. Helping someone figure out how to fix this issue or what’s the alternative solution. Being empathetic and understanding of people who’ve lost their jobs, whether because of job loss or they were forced to shift their location away from home. By helping a few others solve their issues and get back on track, you can have a positive effect on society that allows people to carry out their daily activities and remain productive again.